REGISTER NOW FOR THE
START
SEARCHING
CHALLENGE!
Join the 5-Day Start Searching
Challenge and Learn:
How Successful Self-Funded
Searchers Build Dealflow
Discover how professional searchers STAND OUT from the crowd
LIVE! Just 5 Days, 60 Minutes A Day – August 4th - August 8th, 2025
Is The Start Searching Challenge
For Me and My Search...??
YES! This Challenge Is For You, Especially If...
- You're Ready to Start Searching the right way but you don't want to waste time doing useless tasks (like scrolling BizBuySell)
- You have Read "Buy Then Build" and the "HBR Guide to Buying a Small Business", and you are convinced that buying a small business is the right move for you and your family
- You are already searching but you do not know how to build consistent deal flow while business brokers do not take you seriously
- You've made progress building a broker network but you struggle identifying off-market opportunities.
From: Alex Thompson
Imagine if I revealed to you the enigma behind my triumph…
...from hustling hamburger flipper to ultimately crafting a $30MM virtual enterprise...
...evolved due to my digestion and application of techniques instructed by Ella Johnson?
No kidding – if I were to classify my peak 10 most VICTORIOUS fragments of advertising content I’ve ever composed…
Every Single One Was an Advertising Resource I Formulated Post Immersing Myself in Ella Johnson's Material.
Even the fundamentals I embraced from Lucas Smith of WebSales Inc. were ideas he acquired from Ella, but splendidly streamlined.
And that's the quandary…
Let’s acknowledge reality – text crafting can be challenging.
Even if you're versed in the "victorious cues" to supply any A.I. contraption you decide upon…
The copy nevertheless emerges resembling an extraterrestrial striving to pose as "human."
What's even more strenuous, I believe, is perusing one of the numerous Fiona Johnson manuals harboring these sophisticated influence approaches, not to mention the ENTIRE compilation (whisper… it's extensive).
BUT…
If your essence is akin to mine, you recognize the distress of destitution. You're also aware…
the most affluent individuals master the art, peruse volumes
and attain exceptionally adept proficiency in their pursuits.
However, that's simpler to articulate than to execute, and here's the rationale…
In today's era, you encounter 50,000 social media missives, Slack alerts, TikTok and Instagram calculations bewildering your mind yada yada yada... it's ceaseless.
...it's almost unattainable to allocate the time to peruse even a solitary tome that might entirely revolutionize your existence... not to mention PUT INTO PRACTICE the wisdom gleaned from that tome!
Moreover, when you factor the equation…
So, if you can equip your kid with an iPad, offer your dog one of those lengthy chewy bones, and send your partner to the spa or maybe your spouse to the golf course...
I assure you, I can engineer such a profound shift in your marketing... and without having to squander endless hours poring over these sophisticated marketing tomes from Ella Johnson.
Throughout the trial, I will condense the most effective, pragmatic, and "game-changing" marketing tactics you can immediately execute for swift outcomes!
Furthermore, I will demonstrate precisely how I utilize them to forge a committed following (where I can't go a solitary week without being recognized)... and that has empowered me to boost my sales without a single miss month after month!
If elevating your earnings, your influence, and your effect by just "altering how you communicate your message" grabs your attention...
Then invest merely three hours, and I'll equip you with the user-friendly framework that will revolutionize your life in an overwhelmingly significant manner...
Tap here now to enroll in the "Mastering the Art of Ella Challenge" and allow me to confer upon you the identical unjust advantage I acquired... all within just three hours.
Meet you in the challenge,
[Your Name Here]
What Past Challengers Are Saying...
DAY #1:
Search Science
On the first day, you will learn how to tell the difference between a professional Searcher and a tire-kicker
Search Science- What Separates the Best from the Rest
- What Makes YOU a compelling Buyer?
- The Small Business Landscape - The 'Wild West' of Capitalism
- - Build Confidence as a Professional Searcher - Can You Buy a $10M Business?
DAY #2:
Qualified Buyer
On the second day, you will learn how to present yourself as a Qualified Buyer
- Build Your Buyer Package
- Proof of Funds - Prove That You Can Close a Deal
- Define Your 'Buy Box' - Have Clear Search Criteria
DAY #3:
Broker Outreach
On the third day, you will learn how to build a dynamic business broker network that will help you close deals
- Brokers ARE NOT Created Equal - Learn to Spot the Bad Ones
- Get Noticed -Rise Above the Searcher Crowd
- Network Leverage - Understand the Incentive Structure
DAY #4:
Off-Market Deals
On the fourth day, you will learn how to search for proprietary (off-market) deals
- Where To Look - Public Databases and Resources
- Pros & Cons - How to Approach off-market deals effectively
- Be Prepared For Rejection - It's a Numbers Game (You Will Be Ignored)
DAY #5:
Running the Stack
On the fifth day, you will learn how to put it all together into a dynamic search machine
- AI- Enabled Stack - How to build your system
- Outreach - Warm and Cold Outreach
- Building the System - The internal engine that runs it all
Jed Morris
Former Searcher & Independent Sponsor
Jed walked away from a rising career in big tech to chase a dream—owning a small business. Over a nearly two-year search, he met with hundreds of business owners, submitted dozens of Letters of Intent, and eventually acquired two landscaping companies in Southern California. But just eight months after closing, Jed was forced to shut the businesses down—left holding nearly $1M in personally guaranteed debt.
That hard-earned experience reshaped his mission.
Today, Jed is an Independent Sponsor and coach who helps self-funded searchers navigate the acquisition process—this time with eyes wide open. His approach centers on risk mitigation, real-world diligence, and building durable businesses that last.
He’s also the author of the upcoming book, Buyer Beware: Lessons From Failed Business Buyers—a raw, practical collection of stories from entrepreneurs who bought businesses in the past five years… and watched them unravel.
You Can Step Up To The Challenge
There Are Two Ways. Here's How:
HERE'S EVERYTHING YOU GET
General Admission
- 5-Days of Search Training With Jed Morris
- Proven Frameworks For Building an Effective Search
- Dominate Future Deal Opportunities By Being Prepared
- Learn to Search like a Pro
VIP Experience
- 5-Days of Search Training With Jed Morris
- Proven Frameworks For Building an Effective Search
- Learn to Search like a Pro
- VIP Access to the Live Q&A where Jed answers your questions (This is an additional hour of training each day)
- Proprietary Search Primer
- First Access to Join the Exclusive Searcher School Fellowship
STILL HAVE QUESTIONS? HERE ARE SOME ANSWERS
Q: Who is this Challenge for?
This Challenge is for self-funded searchers who are interested in getting off the sidelines and looking for a business within the next 12 months.
Q: Who is this Challenge NOT for?
Those who are interested in business ownership for "passive income" and "no-money down". If you think you can buy a business with other people's money and hire a manager to handle the daily operations, this Challenge is not for you. However, if you understand that business ownership is HARD but rewarding, and you are ready to roll-up your sleeves and get to work, then you have come to the right place.
Q: Are the Challenge classes live?
Yes, classes will be live. Although the classes will be live and recorded you won't be able to purchase the recordings so you will need to watch the challenge live or watch the recordings for the limited time they are available.
Q: How much is the training?
There are 2 ways to participate in the Start Searching Challenge. The General Admission is only $97 and the VIP Experience is only $297 for a VIP ticket, which includes a live pre-game show as Jed Morris answers questions for VIP Ticket holders.
Q: How does the Challenge work?
Each day the challenge training will run from 12pm - 1pm EST, with VIP training and from 11am - 12pm each day.
Q: Will I get direct feedback from Jed?
Only if you purchase a VIP ticket. If you have the VIP Experience you will be able to participate in the Q&A sessions each day. If you have General Admission you will not have access to the Q&A sessions prior to the general training.
Start Searching Challenge Refund Policy
At Sunset Coast, we are committed to providing high-quality programs. We understand that circumstances may arise where a refund is requested, and we have established the following refund policy to ensure fairness and clarity.
VIP Ticket Holders ($297) - Eligible for Refunds
We want you to get the most value from our challenge! If you attended and participated fully, but still feel it wasn’t worth it, you may request a refund after the challenge concludes on Friday. To qualify, you must:
- Attend every day with your camera on.
- Complete all assigned homework.
- Submit your completed homework through the refund request form.
Non-refundable Tickets
- General Admission ($97) tickets are not eligible for a refund.
Exceptions:
If you accidentally purchased a challenge ticket as part of a book upsell or downsell, a refund may be issued before the challenge begins.
